# Austin AI School Brand Guide

Domain: `learnaischool.org`  
Mission: Corporate AI training, workforce development, and weekly Tuesday webinars for professionals and enterprise teams.

## Brand Strategy

Austin AI School should feel like the practical middle ground between an elite technology lab and a high-accountability training organization. The brand is not academic, hype-driven, or bootcamp-casual. It is hands-on, operational, measurable, and built for working adults.

Research cues:

- General Assembly emphasizes enterprise AI skills, hands-on projects, live instruction, and training that scales from individuals to 1,000+ employees.
- BloomTech positions education around job outcomes, flexibility, and support.
- McKinsey QuantumBlack frames AI around real-world impact, hybrid intelligence, and the combination of people, process, and technology.
- Accenture's AI services messaging stresses enterprise context, customization, training, and managed adoption.

## Positioning

Practical AI training for teams that need to move from awareness to adoption.

Austin AI School helps companies, workforce partners, and professionals build usable AI capability through executive literacy, workflow labs, agent engineering, and recurring community education.

## Audience

- Corporate professionals who need AI fluency for current roles.
- Executives and managers responsible for AI adoption.
- Enterprise learning and development teams.
- Workforce development partners building AI career pathways.
- Operators, analysts, engineers, HR, finance, and revenue teams who need workflow-specific enablement.

## Color Palette

Primary colors:

- Midnight: `#05070D` — premium dark foundation.
- Ink: `#070B14` — primary page background.
- Graphite: `#101A2B` — panels and navigation.
- Paper: `#F7FAFF` — headline text.

Signal colors:

- Austin Blue: `#326BFF` — trust, technology, enterprise confidence.
- Signal Cyan: `#20D3EE` — AI, precision, active systems.
- Learning Mint: `#58E6B0` — progress, capability, positive transformation.
- Workshop Amber: `#F6B44B` — event energy and human warmth.
- Alert Coral: `#FF6B5C` — sparing emphasis only.

Neutral colors:

- Mist: `#D7E2F2` — important body copy.
- Slate: `#92A3BB` — supporting text.
- Quiet: `#687A92` — captions and metadata.
- Line: `rgba(180, 205, 238, 0.14)` — borders.

Usage:

- Keep the site primarily dark with disciplined cyan and mint signals.
- Use Austin Blue for strategic credibility, not every button.
- Use amber only for webinars, dates, and human learning moments.
- Avoid purple-dominant gradients so the brand is distinct from common AI SaaS templates.

## Typography

Google Fonts:

- Display: `Space Grotesk` — headings, logo wordmark, major section titles.
- Body: `Inter` — body copy, navigation, forms, buttons.
- Mono accent: `IBM Plex Mono` — metadata, dates, curriculum stages, technical labels.

Typography principles:

- Large headlines should be direct and literal.
- Body copy should use short, declarative sentences.
- Metadata should feel precise and systemized.
- Avoid overusing all-caps outside labels and small pills.

## Logo Concept

The mark combines an abstract "A" with a small node network. It suggests Austin, AI systems, and structured learning without using a brain, robot, or generic spark icon. The triangular geometry gives the logo a school crest quality while the connected nodes point to modern AI workflows.

```svg
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 48 48" role="img" aria-labelledby="title">
  <title>Austin AI School logo</title>
  <rect width="48" height="48" rx="13" fill="#05070D"/>
  <path d="M14 34L24 12l10 22" fill="none" stroke="#F7FAFF" stroke-width="4" stroke-linecap="round" stroke-linejoin="round"/>
  <path d="M18.8 25.5h10.4" fill="none" stroke="#20D3EE" stroke-width="3.2" stroke-linecap="round"/>
  <path d="M24 12v8.2M18.8 25.5l-5 8.5M29.2 25.5l4.8 8.5" fill="none" stroke="#326BFF" stroke-width="1.6" stroke-linecap="round" opacity=".72"/>
  <circle cx="24" cy="12" r="3.4" fill="#58E6B0"/>
  <circle cx="14" cy="34" r="3.1" fill="#20D3EE"/>
  <circle cx="34" cy="34" r="3.1" fill="#326BFF"/>
</svg>
```

## Visual Style

- Dark, high-contrast surfaces with crisp one-pixel borders.
- Geometric diagrams, system maps, stage tracks, and workflow panels.
- Subtle grid texture is acceptable; avoid decorative blobs and generic AI imagery.
- Cards should be used for repeated objects like programs, events, FAQs, and testimonials.
- Use motion sparingly; the brand should feel competent rather than animated for novelty.

## Brand Voice

Voice attributes:

- Direct: explain the business outcome plainly.
- Practical: lead with how the training changes work.
- Credible: avoid impossible AI claims and unsupported salary promises.
- Warm: speak to working professionals with respect.
- Measurable: use readiness, adoption, workflow, and performance language.

Preferred language:

- "Move from AI awareness to AI adoption."
- "Hands-on labs using real workplace workflows."
- "Executive literacy, workflow automation, and agent engineering."
- "Train the team, pilot the use case, measure the lift."

Avoid:

- "Unlock limitless potential."
- "Replace your entire workforce."
- "Become an AI guru."
- "No-code magic."
- "The future is now" style hype.

## Sister Brand Relationship

Austin AI School and MindPress should share the same premium dark-mode foundation, structured typography, and technical credibility. Austin AI School should feel more educational, cohort-based, and accessible. MindPress should feel more advisory, executive, and implementation-focused.

## Source Notes

- BloomTech: https://www.bloomtech.com/
- General Assembly: https://generalassemb.ly/
- McKinsey QuantumBlack: https://www.mckinsey.com/capabilities/quantumblack/how-we-help-clients
- McKinsey Tech & AI: https://www.mckinsey.com/capabilities/tech-and-ai/how-we-help-clients
- Accenture foundation model services: https://newsroom.accenture.com/news/2023/accenture-launches-specialized-services-to-help-companies-customize-and-manage-foundation-models